At Rotigrill, we have been on a journey that began from a simple interest in food. By chance, we came across a rotisserie being used and had the pleasure of enjoying the fantastic tastes of the food that it produced. Along the way, we have learned a lot. One of the more interesting facts that we uncovered was that roasting is done over an open fire and baking is done in an oven. So, your traditional roast beef might well be “baked” beef. Numerous chefs have confirmed that the rotisserie process definitely produces a more intense taste, coupled with tenderness and moistness.